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Whether the new plan for MySpace's turnaround performance remains to be seen, Timberlake states that MySpace will still have music and entertainment as its major focus and will definitely be competing with the merging of Spotify and Facebook (Facebook’s attempt to integrate music capabilities within its social-networking site). According to Timberlake, “there’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch

videos, share and discover cool stuff and just connect. MySpace has the potential to be that place” (Gallo). The new MySpace strategy is essentially to create an environment that is easy for record labels to discover new talents, allow musicians to share their content with fans, and enable musicians to collaborate with other record labels and artists (Gallo). The new and improved site is set to re-launch at the end of this year.