"Google It"

How a company became an action

Google has become more than just a company. It has become a verb. How did this company get to the point of being a verb? We have all heard at one point the saying to a question we have asked our friends or family “I don’t know. Why don’t you just google it?”. Google has rapidly become the top search engine and more on the internet. How did Google get to this point in it’s career and become one of the top companies?

This is one of the most valuable companies in the world, with a worth of nearly 520 billion dollars. Google was founded by Larry Page and Sergey Brin when they were PhD students at Stanford University. Google has become more than just a search engine. With the recent releases of the Google Home (which had an commercial in the 2018 Super Bowl) and the Google Pixel phone. It's safe to say the company has moved on from just a search engine.

Google was lauched in January of 1996 as a research project by Larry Page and Sergey Brin. It was created in order to organize information on the internet and help users find the information they were looking for. The company primarily began as a search engine which crawled through old and new web pages and sorted them based on relevance to a user's search.

This research project that they were not sure of even though it had become a hit with Stanford was officially a company when in August of 1998 Sun Co-founder Andy Bechtolsheim wrote up a check to Larry and Sergey for 100,000 dollars and Google Inc. was officially a company. Thus moving the company from a dorm room to the garage of Susan Wojcicki (the now CEO of Youtube.) Google has now outgrown it's garage and moved into a much larger building in California. The company now offers over 50 internet services and products. This includes Youtube, Google Home, Pixel 2, and many more things like Google plus (Google+).

"Google It" doesn't replace the word search engine (noun) but rather the act of searching (verb). There is a difference because we don't call other search engines google but rather the act of searching for something on the web "googling". Some wonder if a company becoming a verb is a good thing. Many marketers take it as a compliment and in Google's case it has become a big pay off in how big they have become. According to some the founders are to blame for Google becoming a verb by using it in an email long ago by saying "and keep on Googling". Through efforts they tried to not let it happen but it became what it is and now has become a universal saying everywhere. They have tried to direct it as such as Google with a capital "G" as the company and google with a lower case "g" as the act of searching.

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